Turn Every Transaction Into an Experience: The Definitive Guide to Increasing Car Buyers' Loyalty - Prijzen

For most people, automobiles are the most expensive product they will purchase, apart from a home. With so much at stake, dealerships should be making every effort to build customer loyalty and repeat business, but the reality is most sabotage themselves.

Manipulative sales practices and a tendency to take consumers for granted lead to customers with no incentive to be loyal to dealerships, resulting in increased costs, high sales-cons...

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Turn Every Transaction Into an Experience: The Definitive Guide to Increasing Car Buyers' Loyalty
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