Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.
Managing Business Interfaces is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.