The positioning strategy of the Dann and Dann Introduction to Marketing is to present a text primarily for first year undergraduates that focuses on delivering an introduction to marketing, without overlapping significantly into strategic management, or expecting a range of prior industry experience.
The text also refocusses introduction to marketing to concentrate on the development of the fundamental knowledge and skills necessary to underst...Introduction to Marketing is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.