This textbook concisely imparts the full range of analytic concepts and methods needed to optimally support operational marketing decisions. With a practical orientation, it elucidates how to conduct and evaluate marketing analyses, as well as how to apply their findings. Designed for students and practitioners, it is also suitable for self-study.
Angewandte Marketinganalyse is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.