Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapt...
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This book places the presidency of Donald Trump as well as the brewing Sino-American Cold War within the broader historical context of American hegemony in Asia, which traces its roots to Alfred Thaye...
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