Brand Management in the Hotel Industry and Its Potential for Achieving Customer Loyalty - Prijzen

Diploma Thesis from the year 2005 in the subject Tourism, grade: 1,0, University resin university for applied sciences, language: English, abstract: Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their products and further developed and adapted to changes in business environments. The original idea of using marks to indica...

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