Library marketing and advertising in schools are now very widespread practices. Since libraries and schools have been strongly linked to economic performance, adopting marketing and advertising techniques into them is often seen as a natural extension of that linkage. But should that be the case? John Buschman argues that as we shape and guide our educative institutions, we should carefully consider the consequences.
In Libraries, Clas...
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The need for reliable and valid assessments of translator and interpreter (T&I) skills has been widely acknowledged inside and outside these professions and the (language) testing community. The focus...