This book examines the development and organization of the NBA and its clubs, how each club has performed in seasons and postseasons, and to what extent each has prospered and succeeded as a business enterprise despite competition for market share from other types of entertainment. Each chapter contains two core themes-Team Performance and Franchise Business. The former highlights how teams won division and conference titles and NBA championships...
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Most Dallas Mavericks fans have attended a game at the American Airlines Center, marveled at Dirk Nowitzki's highlight-reel plays, and remember exactly where they were when the Mavs won the NBA Champi...
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