This book explores how multinational corporations solve business marketing problems encountered in large emerging country markets such as China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave of internationalization of firms. Hans Jansson finds that traditional ideas and frameworks used for analyzing, forming and implementing industrial marketing in mature marke...
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In Cross-Cultural Management, the author takes a critical, power-sensitive and culturally-aware perspective that moves beyond the paradigms debate, placing greater emphasis on the holistic nature of c...
In Globalization, the author explores the various intermingled aspects that make up the processes and controversies of globalization; he discusses the history and rise of the concept, sceptical and cr...