Interpreting Data - Prijzen

Understanding Probability and Statistics

Consumer Behaviour

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Au...

Introductory Statistics

Through five previous editions, Introductory Statistics has made statistics both interesting and accessible to a wide and varied audience. The realistic content of its examples and exercises, the clar...

Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping...