Corporate Social Responsibility and Strategic Market Positioning for Organizational Success - Prijzen

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate...

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Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
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