Targeted Consumer Information and Prices the Private and Social Gains to Matching Consumers with Products - Prijzen

It is well known that product differentiation increases both prices and profits, other things equal. What is less well understood is how the distribution of consumer preferences affects firms’ incentives to differentiate their products. This book focuses on the incentive of firms to reveal truthful information about product attributes. Because consumers’ preferences differ, the revelation of this information differentiates products. The profitabi...

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Targeted Consumer Information and Prices the Private and Social Gains to Matching Consumers with Products
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