The Public Relations Handbook

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand h...

Public Relations in India

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management func...

Public Relations - Danny Moss

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

The Essentials of Public Relations

This study explores the theory, techniques and skills that combine to result in professional public relations. The practice has come a very long way, rapidly, and the full dynamic range of public rela...

Augmenting Public Relations - Phillips, David

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nat...

Public Relations in the Military

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/medi...

The Practice of Public Relations

De Grondslagen Van Public Relations

Public relations voorziet in de middelen om je ideeën te communiceren en ze geaccepteerd te krijgen - een kunst die je absoluut onder de knie moet hebben als je met nieuwe ideeën werkt. Het is een man...

The Comprehensive Public Relations Reader

Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice give...

Public Relations in der Schweiz

In einer umfassenden Bestandsaufnahme von Öffentlichkeitsarbeit wurden etwa 3.000 PR-Verantwortliche in Unternehmen, Nonprofit-Organisationen, Behörden sowie in PR-Agenturen befragt; beteiligt haben s...

Entertainment Public Relations - Ames, Carol

This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focus...

Public Relations Writing - Valerie Fields

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students d...

Trade Association Executives and Public Relations

The Sage Handbook Of Public Relations - Heath

Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR

Introducing Public Relations: Theory And Practice - Butterick

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks curre...