A precursor to Russell’s famous Principa Mathematica, this is one of the most original and comprehensive treatises on the logical foundation of mathematics available today.
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the str...
* Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective....
This revised and updated edition continues to provide a comprehensive introduction to the subject, exploring the world's landforms from a broad systems perspective. It covers the basics of Earth surfa...
'If in this book harsh words are spoken about some of the greatest among the intellectual leaders of mankind, my motive is not, I hope, to belittle them. It springs rather from my conviction that, if...
* Chock full of rich features such as Summary & Infographic which introduce the method to help readers visualize how the approach works in the classroom and Strategies for Lesson Planning which outlin...
Bronislaw Malinowski's pathbreaking Argonauts of the Western Pacific is at once a detailed account of exchange in the Melanesian islands and a manifesto of a modernist anthropology. Malinowski argued...
Leadership in Public and Nonprofit Organizations, Fourth Edition provides a compact but complete analysis of leadership for students and practitioners who work in public and nonprofit organizations.
This book offers a comprehensive and detailed guide to accomplishing and perfecting a photorealistic look in digital content across visual effects, architectural and product visualization, and games.
This book argues that the controversy surrounding mass migration and physical borders runs in parallel and is closely connected to the debates surrounding the symbolic boundaries people need to guide...
In this ground-breaking book, Changing the Game, Lucas Simons and André Nijhof, together with respected sector experts, bring decades of real-life experience and knowledge based on academic research t...
Specially written by an experienced teacher for self-study or class use, this easy to use and up to date course provides a step-by-step approach to written and spoken Kazakh with no prior knowledge of...
A comprehensive, stimulating and cutting-edge guide with the latest thinking on essential topics such as population, biogeography and environmental geographies and new and exciting areas such as mobil...
Lively, original and highly readable, An Introduction to Literature, Criticism and Theory is the essential guide to literary studies. A breath of fresh air in a field that can often seem dry and daunt...
This 14th edition of Law Made Simple marks the 50th year of the publication for one of the UK's best-selling law books. It is the perfect introduction to the English Legal System, and combines an over...
This introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summa...
Focuses on religious aspects of Judaism. This book helps students gain an understanding of how Judaism is lived by its adherents and the historical and geographical diversity of Jewish beliefs and pra...
Muslims: Their Religious Beliefs and Practices offers a survey of Islamic history and thought from the formative period of the religion to the contemporary period. Combining core source materials with...
This thoroughly updated fourth edition of Critical Theory Today offers an accessible introduction to contemporary critical theory, providing in-depth coverage of the most common approaches to literary...
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
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