Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustra...
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Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics f...
This is a Student Textbook/Workbook (volume 2) with a CD-Rom enclosed. The CD-Rom contains information for both Volume 1 (red cover) and Volume 2 (blue cover). German for Business and Economics pac...