Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing no...
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The Scots are one of the world's greatest nations of emigrants. For centuries, untold numbers of men, women, and children have sought their fortunes in every conceivable walk of life and in every imag...