Contributions of Cost Leadership and Differentiation Strategies on Customer Satisfaction at Mombasa Water Supply and Sanitation Company in Kenya - Prijzen

This study examines the contributions of cost leadership and differentiation strategies on customer satisfaction at Mombasa Water Supply and Sanitation Company. The specific objectives for this study was to establish measures Mombasa Water Supply and Sanitation Company limited has undertaken to achieve cost leadership; to determine the contributions of differentiation as a strategic management principle on customers’ satisfaction and to provide r...

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