Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers - Prijzen

Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer jour...

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Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers
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