Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media.
'The relevance of this book for the audience of this journal...Public Communication Campaigns is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.