Family businesses constitute over 70% of all business world-wide and while much attention has been focused on those with large turnovers, huge numbers of employees and dynastic ownership, very little research has considered the myriad and diversity of the majority. In addition, the accepted nature of the "family" in business, that is traditional in view and classic in definition, seems to lag behind our modern concept of the extended, complicated...
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One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of succes...