The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects bot...
De International Marketing is een populaire optie voor Internationaal ondernemen. Esy heeft 1 prijs gevonden, de goedkoopste keuze is volgens ons Bol, maar bekijk de andere aanbieders om het zeker te weten. Links openen in een nieuwe tabblad. Bekijk hier onder de product specificaties. Meer product informatie beschikbaar bij Bol.
International Marketing is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.
In Cross-Cultural Management, the author takes a critical, power-sensitive and culturally-aware perspective that moves beyond the paradigms debate, placing greater emphasis on the holistic nature of c...
In Globalization, the author explores the various intermingled aspects that make up the processes and controversies of globalization; he discusses the history and rise of the concept, sceptical and cr...