As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects of physiological ageing and their impact on marketing. The book that provides this advice is yet to be written.
This book contains models for companies to use to evaluate how successful their own strategies are and provide strategies and tools for improving their age-friendly marketing campaigns.
De Marketing to the Ageing Consumer is een populaire optie voor Internationaal ondernemen. Esy heeft 1 prijs gevonden, de goedkoopste keuze is volgens ons Bol, maar bekijk de andere aanbieders om het zeker te weten. Links openen in een nieuwe tabblad. Bekijk hier onder de product specificaties. Meer product informatie beschikbaar bij Bol.
Marketing to the Ageing Consumer is onder andere te koop bij: Bol. Esy raadt altijd aan om meerdere aanbieders te bekijken om geen last minute deals mis te lopen.
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