Entrepreneurship in Small Island States and Territories is the first publication to consider the 'creative' side of enterprise in small island states and territories. Rather than playing out as remote, vulnerable and dependent backwaters of neo-colonialism, the world's small island states and territories (with resident populations of less than 1 million) show considerable resourcefulness in facing up to the very real challenges of their predicame...
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One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of succes...