Sage Sales & Marketing

€ 75,-

Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and...

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Retail Marketing Management The 5 Es of Retailing

€ 53,-

Sage

Retail Marketing Management The 5 Es of Retailing

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailin...

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€ 72,-

Sage

Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between mar...

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€ 217,-

Sage

Sustainable Marketing

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sust...

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€ 62,-

Sage

Experiential Marketing

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to ass...

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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

€ 28,-

Sage

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power r...

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€ 84,-

Sage

Marketing Communications Management

Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway...

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€ 196,-

Sage

Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, a...

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€ 130,-

Sage

Essentials of Marketing Research

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamenta...

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€ 69,-

Sage

Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating...

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€ 182,-

Sage

Experiential Marketing

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to ass...

Naar goedkoopste shop Vergelijk 2 shops

€ 217,-

Sage

Marketing

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating th...

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